Product requirements.

What Ludwig needs from your catalogue to render, price, and ship your products accurately. Meet these standards and onboarding typically takes under two weeks.

Data submission guidelines

Download the full guidelines and a sample CSV to confirm your feed format before onboarding.

Download PDFDownload Sample CSV
01

Product Data

  • —Unique SKU per variant, stable over time.
  • —Product title, brand, and full description (no ALL CAPS, no vendor-internal codes).
  • —Category and sub-category mapped to standard furniture taxonomy.
  • —Dimensions in inches (W × D × H), plus seat height where applicable.
  • —Materials, finish, and colour name for every variant.
  • —Assembly requirement and packaged box count.
02

Imagery

  • —Minimum 1500 × 1500 px, RGB, JPG or PNG.
  • —Primary image on pure white or transparent background.
  • —At least three additional angles plus one lifestyle image where available.
  • —Publicly reachable image URLs (no login-gated CDNs).
03

Pricing & Availability

  • —Wholesale/trade cost and MAP or MSRP.
  • —Currency and any minimum order quantity.
  • —Live or daily-refreshed inventory counts by warehouse.
  • —Discontinuation notice at least 30 days ahead.
04

Logistics

  • —Ship-from warehouse locations and coverage regions.
  • —Standard lead time and freight class per item.
  • —Dropship capability, parcel vs LTL, and liftgate requirements.
  • —Returns, damage, and warranty policy summary.
05

Integration

  • —Shopify integration — connect your store directly so products, variants, and inventory sync automatically.
  • —Feed via CSV, Google Sheet, SFTP, or REST/GraphQL API.
  • —Full catalogue refresh at least weekly; inventory refresh daily.
  • —Consistent column headers across refreshes.
06

Data Feed Submission

  • —The data feed must be a single CSV file (.csv). Alternative formats and multiple tabs are not supported.
  • —Submit a sample copy before transmitting the full feed so we can verify compatibility.
  • —FTP credentials and a private key file will be shared when ready. We recommend FileZilla; a step-by-step guide is on YouTube: How to use FTP.
  • —Feeds may also be sent by email to inventory@fulhaus.com at regular intervals. This inbox is unmonitored — inform Fülhaus before starting email transmission.
  • —If you host images, include at least one image URL per product. Non-hosted images must be .jpg, .png, or .jpeg and shared via Google Drive or a Fülhaus Dropbox link.
  • —High-resolution images are preferred. At least one white-background (non-lifestyle) image per product is strongly recommended for clarity.

Ready to apply?

Submit your catalogue details and our partnerships team will follow up.

Vendor Intake Form